The Indian home decor market has witnessed a massive shift toward online shopping, with rugs and carpets emerging as star categories. As homeowners prioritize aesthetics, comfort, and convenience, the demand for high-quality, stylish rugs has skyrocketed. Whether you’re revamping a minimalist apartment or adding warmth to a traditional home, buying rugs online offers endless options at competitive prices. But with so many e-commerce platforms and niche brands, where should you shop?
In this guide, we’ve curated the top 10 online destinations to buy rugs in India for 2025, focusing on quality, style, affordability, and customer trust. Let’s dive in!
1. The Ambiente
Why It’s Great: The Ambiente is an online retailer in India specializing in high-quality rugs and carpets. They offer a diverse selection of handloom and luxury rugs crafted from premium materials like wool, silk, bamboo silk, and synthetic blends. Their collections include various styles such as modern, traditional, tribal, geometric, vintage, and minimalist rugs. The Ambiente is known for its focus on both aesthetics and durability, providing options in different colors, patterns, and sizes to suit various interior decor needs.
- Price Range: ₹1,5000 – ₹50,00,000
- Highlights:
- Free shipping on most orders.
- Custom sizing available.
- Filter by material (wool, cotton, silk) and room type.
Best For: Budget-friendly yet trendy rugs.
2. Jaipur Rugs
Why It’s Great: A pioneer in handwoven rugs, Jaipur Rugs collaborates with over 40,000 artisans across rural India. Their 2025 collection features sustainable dyes and heritage craftsmanship.
- Price Range: ₹3,000 – ₹2,00,000
- Highlights:
- Ethically sourced wool and silk.
- Bespoke designs for luxury interiors.
- “Try at Home” service in metro cities.
Best For: Heirloom-quality rugs with a social impact.
3. Amazon India
Why It’s Great: Amazon’s vast inventory includes rugs from top Indian and global brands like H&M Home, CasaCrafts, and Hokmade.
- Price Range: ₹800 – ₹35,000
- Highlights:
- Lightning deals and Prime member discounts.
- Easy returns and verified buyer reviews.
- Options for outdoor, anti-skid, and pet-friendly rugs.
Best For: Quick delivery and seasonal sales.
4. Urban Ladder
Why It’s Great: Urban Ladder’s curated rug selection focuses on contemporary aesthetics, perfect for urban millennials. Think Scandinavian stripes, bohemian tassels, and abstract art-inspired prints.
- Price Range: ₹2,500 – ₹60,000
- Highlights:
- Free interior design consultations.
- Stain-resistant and hypoallergenic options.
Best For: Modern apartments and office spaces.
5. Rug Republic
Why It’s Great: Known for bold, artistic designs, Rug Republic blends traditional techniques with avant-garde styles. Their 2025 lineup includes AI-generated patterns and recycled fabric rugs.
- Price Range: ₹4,000 – ₹75,000
- Highlights:
- Collaborations with Indian designers.
- Waterproof and UV-resistant outdoor rugs.
Best For: Statement pieces for eclectic interiors.
6. Flipkart
Why It’s Great: Flipkart’s affordability and frequent discounts make it a hit among budget shoppers. Brands like Ambadi and Hometown offer durable, machine-made rugs in vibrant colors.
- Price Range: ₹700 – ₹20,000
- Highlights:
- Cashback offers via Flipkart SuperCoin.
- Kid-friendly and washable options.
Best For: First-time rug buyers and rental homes.
7. The Rug Boutique
Why It’s Great: This Mumbai-based luxury brand specializes in hand-knotted Persian and Moroccan rugs. Their 2025 collection features gold-thread accents and organic hemp blends.
- Price Range: ₹15,000 – ₹3,00,000
- Highlights:
- Lifetime warranty on premium rugs.
- Virtual reality (VR) tools to visualize rugs in your space.
Best For: Opulent villas and high-end offices.
8. Hokmade
Why It’s Great: Hokmade champions sustainability with rugs made from recycled PET bottles and organic cotton. Their minimalist designs align with 2025’s “less is more” trend.
- Price Range: ₹2,000 – ₹40,000
- Highlights:
- Carbon-neutral shipping.
- Modular rugs for customizable layouts.
Best For: Eco-conscious buyers and small spaces.
9. Kala Niketan
Why It’s Great: A trusted name since 1978, Kala Niketan offers authentic handloom rugs from Rajasthan, Kashmir, and Gujarat. Their tribal patterns and vegetable dyes are timeless.
- Price Range: ₹5,000 – ₹1,50,000
- Highlights:
- Made-to-order services for unique dimensions.
- Vintage collections restored by master weavers.
Best For: Traditional Indian homes and heritage hotels.
10. Meesho
Why It’s Great: Meesho’s pocket-friendly rugs cater to Tier 2 and Tier 3 cities. From door mats to shaggy bedroom rugs, their range is ideal for cost-conscious shoppers.
- Price Range: ₹300 – ₹5,000
- Highlights:
- Reseller-friendly bulk orders.
- Local language support.
Best For: Seasonal decor and temporary setups.
Pro Tips for Buying Rugs Online in India
- Measure Twice, Buy Once: Use painter’s tape to mark rug dimensions on your floor.
- Material Matters:
- Wool: Durable and insulating (great for winters).
- Jute/Sisal: Eco-friendly but prone to moisture.
- Synthetic: Stain-resistant and affordable.
- Check Return Policies: Ensure free returns in case the color doesn’t match your screen.
- Layer Smartly: Pair a neutral base rug with a smaller patterned one for depth.
2025 Trends to Watch
- AR Shopping: Apps like Pepperfry and IKEA India now let you “place” rugs in your room via augmented reality.
- Biophilic Designs: Nature-inspired prints (ferns, waves) for calming spaces.
- Bold Borders: Rugs with contrasting edges to define zones in open-plan homes.
Final Thoughts
The online rug market in India is booming, offering something for every taste and budget. Whether you’re splurging on a Jaipur Rugs masterpiece or grabbing a ₹999 deal on Meesho, prioritize quality materials and ethical practices. With this list, you’re ready to transform your floors into style statements effortlessly.
Happy rug hunting! 🏡✨
